By George Christdodolou

Blogs have been around on the net since the internet began. This thing that was used to log peoples thoughts, ideas, and daily actions, was transformed into a tool for advertising. Blogs are one of the most powerful tools for generating traffic for a website. Many companies have used blogs to add quick, easy, and search engine friendly content to there client and there clients-to-be.

Search engines love blogs because of there fast load speed and the fact that they can be pinged allows for one extra advantage. Pinging is the process in which you go to a site that provides this service and it "broadcasts" your blog to many other sites. This allows search engines to list all the pages of your blog easily.

Another advantage of a blog is that the home page of the blog changes all the time. This is a positive aspect because all of the pages of the blog will gain tank and link backs.

One general rule of thumb that goes along with SEO is that search engines index pages, not websites. This is significant because you have to know this to get good search engine ranking. You have to get links to all the pages of the site not just the index or home page as it is usually referred to.
Having a blog on your website is good because it will gather traffic and that traffic will be directed to the rest of the site. This traffic is loyal and targeted. If these people are coming to your blog every day, this will eventually go and search your site.

Making a blog effective is the difficult part of the process. adding a blog is easy, optimizing it for key words is the hard part. You have to know what key words to optimize for. Another rule for SEO is that you have to optimize web pages for key words and not phrase like many people will do. If you want to optimize for a phrase then just place it in your posts together.

There are many factors to be considered when choosing your key words. You have to understand that there are billions of sites out there and that they all cant be at the top so you have to provide content that is outstanding and relevant to the topic.